Customer Insight Suite

Customer Insight Suite from DYMATRIX offers companies the possibility to generate more revenue per costumer and increase customer loyality, which are both preconditions for a sustained competitive advantage. The major assets in the life of an enterprise are its customers and thereby an essential component of future growth and future profitability. Our integrated approach based on a central customer database contains both, offline and online data. This offers you extensive possibilities for data cleansing, web and customer analytics, data mining automation, multi-channel campaign management and real-time intelligence solutions.

The integrated approach of the Customer Insight Suite enables you to speak to your customers and prospects using personalized offers across all marketing channels. This allows you to offer appropriate and relevant messages and offers in real time via all inbound and outbound channels. The Costumer Insight Suite is based on integrated web and customer analysis, which is build on historical and present customer behaviour. By clicking on the different areas you get to the respective detail pages.

Customer Insight Suite for a personalized customer approach

Multichannel Campaign Management

DynaCampaign is offering a successful dialog/database marketing for a targeted and personalized costumer approach. All relevant costumer- and transaction data can be integrated and the entire campaign process is supported automatically and therefore cost-efficent. With DynaCampaign you can design and execute different campaign types and analyse them using advanced business intelligence approaches.

Data Mining Automation

DynaMine sets standards for the automation of data mining processes – the resource-intensive support effort can be reduced many times over while ROI is increased. Standardized processes thereby enable a very high degree of automation for training, scoring and evaluation of data mining models. Your models are now always up to date!

Real Time Decisioning / Real Time Recommendation

The real time decisioning solution DynaCision uses all available informations about costumers and their behaviour in ordering, returning, payment and complaining etc. to make sure you make the best decision about optimal credit limit or the best products to be offered (NBO). The solution can be embedded in every onlineshop, but can also be operated in CRM systems. There are online interfaces to all major credit bureaus.

Social Media Analytics

Social Media Analytics from DYMATRIX is a costumized tool for automated analysis and evaluation of content and mood in social networks, including the application of sophisticated linguistic and semantic text-mining preparations.

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