DynaSocial – Social Media Analytics

DynaSocial – the Social Media Analytics Solution from DYMATRIX – is a customized tool for automated analysis and evaluation of content and spirits in social networks. Together with its build in and well-engineered linguistic and semantic text mining we formed a strong tool for analyzing company related posts in social media networks.

DynaSocial manages automated data-download via interfaces and data-preparation for previously designed analyses. The results are ready to be presented in dashboards. They can also be used for further more detailed analyses or in advanced functions. The most important part however, the interpretation of the data and the deduction of future alternatives of action, is still user’s hand.

Overview DynaSocial

Range of use

Management

• On which channel are reactions on the company found and what is their tonality, in general and compared to the competitors?
  
• Where is further potential for optimization?
• Benchmark: what is the big competitors key advantages from a costumer point of view?

Marketing

• Measure the success of marketing-activities
• Learn about the products that should be given a special promotion in social media (trends and opinions of product ranges)
• Who are the key influencer ans what is their opninion on the company, the products and the service?
• What activities of the competitors received the most attention and what is their tonality?

Product management

• Which products get the most enthusiastic reactions?
• Combined with actual sales and return rates, which products dissappoint the costumer?
• Identify soft spots and vast discussions for interventions and the onset countermeasures
• Von welchen Produkten sind die Kunden enttäuscht und warum, kombiniert mit tatsächlichen Umsatzzahlen und Retourenraten

Service & support

• Are the customers satisfied with the support?
• Spread your range of services over the Social Media Channels and lower the time-to-resolution
• Safe resources and provide the possibility for customers to help other customers
• Use textmining algorithms and benefit from the export function for single posts to identify critical and relevant opinions for further acitivties