With the experience of various numbers of successful Data Mining projects we offer you a flexible Data Mining approach to gain strategic important information about your customers and valuable data. Our primary experience has been in banking, insurance, financial services, retail, tourism and the automotive industry.
Our service range of Data Mining applies to the following main topics:
Churn Prediction
Predicting customer behaviour and early warning systems of customers that are prone to leave
Fraud Detection
in the credit card businesses and insurance companies
Campaign Response Improvement
Design of target group specific marketing campaigns supported by affinity profiles
Segmentation of customers / rule-based marketing
Differentiating processed customer analysis as a base of operations for target group specific campaigns.
Scoring models
Credit scoring for assessment and for risk estimation of loan default
Shopping cart analysis
Determining specific shopping and behavioural examples
Web Mining
Analyzing the click behaviour of website visitors and derivation of visitor profiles on bases of user activities.
Our Data Mining experts consult and support you from the area of data preparation and data analysis all the way up to derivation of strategically decisions.