Customer Relationship Management is inseparably linked with the realisation of target group specific campaigns. Since planning, organisation, and realisation of target group specific campaigns are of a high administrative complexity and cost, specific campaign management systems have to be used.  These support the planning and organisation processes while collecting and reporting the responses of different and parallel running campaigns over different sales channels.

Therefore a company-wide campaign management enables simply structured processes and automated sequences to offer the right customer the adequate product at the right time with the preferred sales channel.

In a great number of projects we have demonstrated the intelligent interplay of Data Warehousing, Data Mining, and Campaign Management. Because of this we were able to reduce significantly the time of planning and execution, as well as increase the return on investment and raise the profitability of the client.

We support your company with questionings regarding:

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  The development of a company-wide CRM strategy and Campaign Management
  
  


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  Process Analysis and Process Optimisation
  
  


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  Campaign Management system evaluation
  
  


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  Designing, programming, testing and implementing of the Campaign Management system
  
  


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  Build-up of customer loop processes through integration of Campaign Management in existing customer knowledge processes
  
  


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  Realisation of Data Mining analyses
  
  


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  Response - analyses and optimisation