iPhone WebApp for mobile Sales and Services to enable individualized Next Best Offers

On this year's Customer Summit in Heidelberg, Germany we launched the new release of DynaMine® Data Mining Automation - enhanced with a certified interface to model deployment in Zementis ADAPA®. The combination of DynaMine® and ADAPA® effectively closes the loop for fully-integrated and cost-effective data mining processes, which can be easily integrated into any operational system or mobile device.

You can now execute predictive models directly from your iPhone, no matter where you are. The Web App is the fruit of a recent partnership between Zementis and Dymatrix to jointly deliver operational predictive analytics to a variety of companies.

• Adaptive Multi-Model-Training based on data mining automation solution DynaMine®


• Model Deployment "on-the-cloud" via Decision und Scoring Engine ADAPA®


• Realtime Scoring: platform-independent plug-and-play scoring capabilities, which can be easily integrated into any mobile device.

The combination of DynaMine® and ADAPA® offers superior analytical services based on self-learning adaptive data mining models and platform-independent plug-and-play scoring capabilities, providing end-to-end analytic services based on open standards - for online shops, mobile devices or any operational system:

• Integrated & consistent realtime recommendations across all communication channels.


• Robust recommender models based on realtime interaction data, historical customer behavior data & external effects.


• Enhancement and combination of analytical recommender models with flexible business rules.


• Integrated data quality checks (elimination of duplicates, cancelations, inconsistent data and non-significant recommender rules)


• Plug & Score: simple integration into online shops, mobile devices, terminals, CRM systems and any other point-of-sales-system based on web service standards.


• Service-oriented architecture (on-site, hosting or on-demand).


• Patented "on-the-cloud" scoring technology for high performance scoring processes.

More information: click here